Why Foundation Looks Different After 40

One of the most common things I hear from my mature clients is foundation suddenly feels heavier and less flattering than it used to.

Mature makeup lesson

This happens because:

  • skin becomes drier

  • texture becomes more visible

  • heavy formulas settle into lines

  • matte finishes emphasize dryness and aging

My biggest tip: use less product and focus on evenness, not full coverage. Applying foundation only where needed makes a huge difference on mature skin.

I’ll be adding short video tutorials soon so you can see exactly how I apply and blend on real mature skin.

These are the foundations, primers, and tools I use on my mature clients:
👉 ShopMy Recommendations

If you’d like personalized help with your own skin and features, I offer one-on-one mature makeup lessons (in-person and online).
👉 Booking link