Why Foundation Looks Different After 40

One of the most common things I hear from my mature clients is foundation suddenly feels heavier and less flattering than it used to.

This happens because:

• skin becomes drier

• texture becomes more visible

• heavy formulas settle into lines

• matte finishes emphasize dryness and aging

My biggest tip: use less product and focus on evenness, not full coverage. Applying foundation only where needed makes a huge difference on mature skin.

I’ll be adding short video tutorials soon so you can see exactly how I apply and blend on real mature skin.

These are the foundations, primers, and tools I use on my mature clients:
👉 ShopMy Recommendations

If you’d like personalized help with your own skin and features, I offer one-on-one mature makeup lessons (in-person and online).
👉 Booking link

Real Makeup for Real Women

Welcome — I’m so glad you’re here.

I’m a professional makeup artist who specializes in teaching women how to do their own makeup as their skin, features, and lifestyle change.

This blog is where I share practical, real-world makeup advice for mature skin — no heavy trends, no unrealistic filters, and no pressure to “fix” yourself.

I’ll be adding in-depth video tutorials soon, but for now you’ll find:

• step-by-step guidance

• honest product recommendations I use on real clients

• and simple techniques that actually work in everyday life

Whether you’re 40, 50, 60+, or just noticing your makeup isn’t working like it used to — you’re in the right place.